We are often asked for suggestions on how to select a great trademark by our start-up business customers. The response is always the same, “It depends on what you want out of your trademark.” There are two schools of thought in selecting a great trademark that every new business should consider. First, do you want to use a […]
Starting your own business can be one of the greatest joys in life. But for first-time entrepreneurs it can be an endeavor filled with unexpected challenges and potential pitfalls. It’s more than just opening a store or posting a web site and beginning to sell your goods or services. It is complying with legal requirements, obtaining financing, and […]
Grand chocolatier Nestle recently won a trademark battle with rival confectioner Cadbury. The case was about the unique shape of Nestle’s famed Kit Kat bar. The case began years ago when Nestle sought to register the four-fingered shape of the Kit Kat bar as a trademark in the European Union (EU). In 2002, the Office […]
We love McDonald’s. If we could we would eat there three meals a day, seven days a week, 365 days per year. McDonald’s has been with us throughout our lives from when were children of the seventies watching Ronald McDonald to when we developed the concept for TTC Business Solutions in the early nineties. When we were young professionals all that we […]
We are living in exciting and innovative times with futuristic technology literally at our fingertips. But for the longest time, small to medium sized businesses were not serviced by the latest tech trends enterprises have been able to benefit from. That is, until now. In this article, we’ll explore these technology trends and how they […]
Registering a patent can be be a complicated process. To this end, we have written this article to help you to understand the process of protecting your unique invention. 1. Know Your Invention The first step is to know your invention. What about your invention makes it new and useful? For instance, let’s say you […]
1. Trademark rights come from use Although always recommended, trademark rights don’t come from obtaining a federal trademark registration. Rather, they come from using a trademark in commerce. So when you begin using a unique trademark to sell your goods or services you gain “common law” trademark rights in the trademark. You can then use […]
Have you ever wondered how Coke became so synonymous with cola, Hoover with vacuuming, or Google with searching the internet? “Emotional connectivity,” says former Saatchi & Saatchi Worldwide CEO Kevin Roberts. “You want loyalty beyond reason and loyalty beyond recession.” Emotional connectivity that becomes brand loyalty is what a true customer brand experience is all about. For every […]
We are often asked by our customers ‘What type of entity should I use for my new business and where should I form it?’ Although the this is a simple question, the answer typically depends upon what type of business you intend to open and how many owners the business will have. As […]
There is a point in the history of sales and marketing in which it may have made sense for these teams to display more competition than camaraderie. John Wanamaker—a marketer active in the 1800s who is often called the pioneer of advertising—is quoted as saying: “Half the money I spend on advertising is wasted; the trouble is I […]